A well-made essential lasts forever and can be worn forever


About Us

Hi! Welcome to The Store. Thank you so much for visiting our website :)

We're sisters Sarah and Alicia from Dublin and we love premium Basic Essentials in Fashion. From tees to denim, shirts and knitwear, we feel that fashion starts with great basic essentials.

'An essential is the item you can't live without'

We have worked in the Fashion industry for a number of years and we have a great knowledge of what our customers want with our Buying and Visual Merchandising experiences as well as great customer service.

It has been our dream to open our own Online boutique and now it's finally here... we are so excited!!!

Thank you for following our journey and we hope you find your love of premium Basic Essentials here at The Store :)


Sarah and Alicia


'A well-made essential lasts forever and can be worn forever'

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