It’s all in the fit… DL1961 Denim

Posted on 04 February 2021

The Store’s denim brand DL1961 Denim, is a premium denim company based in New York that is redefining what it means to have the perfect pair of jeans. DL1961 is made using patented XFITtechnology fabric that adapts to your unique body shape to give custom fit and comfort. DL1961 4-way strecth jeans will not bag, sag or lose shape.


The Store stock 4 styles of DL1961 Denim jeans-

Amanda petite skinny fit jean, which is a UK & Ireland EXCLUSIVE to us here at The Store. The petite leg length is 27” which make legs look long and lean… which all us petite ladies strive for! The DLpro fabric boasts 360 degrees of movement and is super soft to the touch.




Coco flatiron straight denim highlights your best assets! Designed for an hourglass figure, it sits high on the waist and shapes the butt, giving 24/7 super soft comfort.



 Rails Hunter Shirt Navy/Ivory Flannel / Sundry Boy T-Shirt Navy / DL1961 Denim Coco  


Florence skinny denim instasculpt the legs, butt and waist while providing extreme comfort and shape in both Warner blue and Riker black colourways.




 Rails Carter shirt / The Fifth Label Keep It Knit / DL1961 Denim Florence Riker 


Riley super soft slim boyfriend jean is powered by DLX hybrid technologies that combine shape retaining DLX premium fibers and cotton for that perfect relaxed fit.




At The Store we believe jeans should be part of every womans wardrobe, they are a basic essential! No wardrobe is complete without a skinny, straight and boyfriend style jean. Whether its part of your ‘mom’ uniform, your Saturday night out or your Sunday brunch, jeans can be paired with anything from runners to heels, tees to tops.


Happy shopping



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